This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]
“Happy Birthday” Wishes send Personal Targeted Messages
Filed Under: Direct Mail, Email Marketing, Marketing Ideas, Paid Search Advertising, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, WebPresence Marketing Tagged With: direct mail, Email Marketing, personalized messages, Social Media, targeted advertising, targeted marketing
Shop from Pinterest with ‘Buyable Pins’
If you’re on Pinterest, you’ve almost certainly found a product on the social network that you’ve wanted to buy. You probably clicked on the pin and then clicked to the site, in the hopes that you’d be taken to an actual product page. Sometimes it works out. And sometimes you land on an old blog [Read more…]
New Facebook ‘Add A Link’ Tool
Picture this: You read an article about the Mad Men finale on the train to work. Once at work you decide your friend, Tom, would enjoy the article so you open Facebook to share it with him. Since you no longer have the article open on your screen, you head to Google to search for [Read more…]
Filed Under: Marketing Ideas, Marketing Tools, Search Engine Marketing, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: Denver Online Marketing, marketing, online marketing, search engine optimization, Small Business Marketing, Social Media, social media marketing
A Love Note to Social Media
Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! [Read more…]
Big Changes Coming for Twitter
In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]
Why Data can (and should) drive your Content Marketing Strategy
Let’s face it – writing a blog post is not easy. It takes time, research, thought, and effort. Why would you waste those resources creating something that no one will want to read? The same is true for an email blast or e-newsletter. Why would you waste your time writing articles and designing an email [Read more…]
Anatomy of a Great Facebook Post
There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]
The Importance of Online Presence
A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]
Filed Under: Blogging, Reputation Management, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Web Design, WebPresence Marketing Tagged With: blogging, integrated online marketing, local seo, online presence, search engine optimization, Social Media, web design, webpresence
Pinterest Launches New Analytics Tool
Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]
10 Tips for Using Instagram for Business
You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]
