We get requests from people almost daily wanting more information about what makes a good website. I have spoken to owners of auto repair shops, fishing charters, dry cleaners, pediatric clinics… and too many others to count. (If you guessed that we love to support the small business community, you’d be 100% correct!) They want [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
2013 – The Year of Direct Mail
January 17, 2014 By 1 Comment
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to [Read more…]
The Benefits of Professional Website Design
January 7, 2014 By Leave a Comment
If you’re a small business owner just getting started on the web, you’ll find there are many tools available for creating your own site. We understand it’s tempting to give them a try, but before you jump in, consider the benefits of using a professional designer along with an integrated marketing plan from a marketing [Read more…]
Why Your Website Should be Built in WordPress
December 3, 2013 By Leave a Comment
50 million and counting. That’s the number of websites that the content management system WordPress is running. If you are not a web developer, you may not have heard of WordPress but anyone looking to get the most out of their online marketing should learn the basics. Use WordPress to build your website You’ve probably [Read more…]
How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1
November 22, 2013 By Leave a Comment
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s [Read more…]
FAQ’s For Paid Search Advertising
September 17, 2013 By Leave a Comment
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for today’s faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. [Read more…]
