Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]
What is Mobile Marketing? And Why does it Matter?
January 29, 2015 By Leave a Comment
If you’ve kept up with the business advice and trends across the web over the past couple years, you’ve probably heard that you need a mobile strategy and mobile marketing to stay relevant and competitive. With all this hype, we’ve talked to many small business owners who are thrown into a panic, frozen with fear [Read more…]
Beware of these “Buzzwords” in 2015: Multiple Websites
November 13, 2014 By Leave a Comment
One business having multiple websites is not a good thing. We have been seeing more and more of this type of activity, especially when it comes to hiring companies to run Adwords or PPC campaigns. The keys to any successful Adwords campaign are not only optimized, well-researched keyword and ad development, but also well optimized [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
The newest employee’s perspective at AMG
July 9, 2014 By Leave a Comment
I am guessing by the title of this blog I am already found out. That is me; I am the newest addition at a small, family-run business, known as Automated Marketing Group (AMG). Graduating from Metropolitan State College of Denver in 2003 with my Bachelor’s Degree in Behavioral Sciences, I never would have envisioned myself [Read more…]
Google Algorithm Updates: What You Need to Know
July 2, 2014 By 4 Comments
Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners [Read more…]
How do Online Reviews affect Local SEO and Why are they Important?
June 17, 2014 By 1 Comment
We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews? Are gathering reviews for your business a worthwhile investment of time? I say absolutely yes, for a number of reasons. Not the least of which is listening to what your clients [Read more…]
The Power of Metadata
February 4, 2014 By Leave a Comment
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what [Read more…]
