What’s the difference between paid search and search engine optimization? Do I have to pay for SEO? Isn’t AdWords the same thing? We hear questions like these from small business clients all the time. As the Internet continues to grow and evolve, so does online marketing. But SEO and PPC are two different things, with [Read more…]
3 Tips To Improving Quality Score
November 5, 2013 By 1 Comment
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you [Read more…]
FAQ’s For Paid Search Advertising
September 17, 2013 By Leave a Comment
Gone are the days of businesses relying on mediums such as the Yellow Pages for advertising. The thick, never ending books have been traded for today’s faster and more reliable technology. Online advertising has become an essential part of running a successful business. Bad exposure, or worse, no exposure can be detrimental to a company. [Read more…]
Why Can’t I See My Paid Search Ads?
August 15, 2013 By Leave a Comment
So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your [Read more…]
