Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions [Read more…]
Why Can’t I See My Paid Search Ads?
August 15, 2013 By Leave a Comment
So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your [Read more…]
Operating the Google Machine
March 12, 2013 By Leave a Comment
Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources – I’m really just another one of the “sheep in the flock.” Mainly, I’ve discovered, it is Google’s knack for producing [Read more…]
