Social networks come and go (looking at you, Myspace), but social media is definitely here to stay. We’re taking a look back at the major changes to the biggest social networks this year. Facebook Facebook has had a rough year They rolled out unpopular changes like removing the option to remain hidden in search (part [Read more…]
Updates and Changes in Social Media Through 2013
Filed Under: Small Business Marketing Blog, Social Media Marketing, WebPresence Marketing Tagged With: changes, facebook, google plus, linkedin, pinterest, Social Media, twitter, updates
Google+ Rolls out Custom URLs
Google+ has rolled out yet another update this week in an effort to keep up their status as one of the top social networks in the world. It’s been rumored since August of 2012 that Google+ has been working on making custom URLs available, but until now, this feature had not been offered to the [Read more…]
Filed Under: Social Media Marketing, WebPresence Marketing Tagged With: Custom URL, Google, online marketing, social media marketing
5 Reasons You Need Google Plus for Your Internet Marketing Strategy
Google + was created with the intention of going head to head with other social networks such as Facebook and Twitter. Google saw the long game and wanted to capitalize on the social media action. After getting off to a slow start, Google+ is now quickly being recognized as the most valuable social media property. [Read more…]
Understanding Keyword Density
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who [Read more…]
Filed Under: Search Engine Optimization, Small Business Marketing Blog, Web Design, WebPresence Marketing, Website Content Tagged With: keyword density, quality scores, search engine optimization, SEO
Social Media: The Business Breakdown
There’s no denying that social media has become a key player in the marketing world in this day and age. As businesses, we need to strive to dominate on social media — we need to push for more followers, more likes, more shares, more comments… the list goes on. But one of the biggest questions [Read more…]
A Look Into Social Media (Infographic)
As the social media revolution continues, companies are reaping the benefits of easily reaching their customer base on a personal level more frequently. Smartphones, tablets and laptops are giving consumers the opportunity to surround themselves with information wherever they may be. When a company takes advantage of this opportunity it is able to personally connect [Read more…]
What You Need to Know About Hashtags
Have you ever been caught in a conversation about what’s trending on Twitter or someone’s latest #Vine video and been completely lost? To many, Twitter is like the first day of a foreign language class where everything you read and hear seems like gibberish that is never going to make sense. Then after a little [Read more…]
The New Facebook Business News Feed is Here- Are YOU Prepared?
Have you noticed a recent change in your Facebook news feed? If yes, then your account has been included in the initial rollout of the new and improved Facebook News Feed. The new layout was created due to a dramatic increase in content including photos and videos over the past year as well as a [Read more…]
The Importance of Testimonials for Your Business
If you are a business owner, then you know that keeping a good reputation with your customers and community is a vital part of running a successful business. One of the best inexpensive ways to keep your reputation sparkling is by using testimonials. The most accurate way to explain the potential of a testimonial is [Read more…]
Why Your Business Needs To Do a Facebook Sweepstakes
Facebook Sweepstakes is an application that you can use through your business’ Facebook page. It’s a fun way to boost engagement with your Facebook page and increase the sense of community portrayed through your social media and social networking efforts. With a Facebook Sweepstakes you are able to create a giveaway opportunity for your customers [Read more…]
