This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]
The 3 People Who Leave Reviews
May 15, 2015 By Leave a Comment
Few people leave reviews. That’s the cold hard truth. But as discussed in the last blog, Why Your Opinion Matters (and Mine Does Too!), reviews carry a lot of weight for small businesses. Most online shoppers look to reviews before making purchase decisions. This is true for service-based businesses too. Prospective customers turn to Google [Read more…]
Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21
April 16, 2015 By Leave a Comment
Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]
What the Trada shut down means for your PPC Advertising
April 1, 2015 By Leave a Comment
Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search [Read more…]
SEO is Dead! The Birth of Mobile Marketing
March 4, 2015 By Leave a Comment
Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]
9 Questions to Ask Before you hire a Web Designer
February 17, 2015 By Leave a Comment
Your website is such an important aspect of your marketing – it is the digital storefront of your business, the first impression many of your customers will have about your business, and the cornerstone of your online marketing strategy. So choosing a website designer might be the most important business decision you make. A good [Read more…]
