There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]
The Importance of Online Presence
A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]
Filed Under: Blogging, Reputation Management, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Web Design, WebPresence Marketing Tagged With: blogging, integrated online marketing, local seo, online presence, search engine optimization, Social Media, web design, webpresence
Pinterest Launches New Analytics Tool
Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]
10 Tips for Using Instagram for Business
You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]
The Power of Visual Content
A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re [Read more…]
Filed Under: Blogging, Marketing Tools, Small Business Marketing Blog, Social Media Marketing, Website Content Tagged With: content marketing, pictures in marketing, visual content
8 Ways to Create Engaging Social Media Content
Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]
Importance of Hashtags
#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your [Read more…]
Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: facebook, hashtags, SEO, Social Media, social networking, twitter
New Twitter Profile: Everything You Need to Know
You’ll notice Twitter introduced a major facelift to their profile pages last month. Moving towards a Facebook feel, the new profile places more emphasis on images and top content. With the official switch to new profiles taking place today, here is everything you need to know about the update. Header Image The new header image [Read more…]
Build Your Image with Infographics
In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a [Read more…]
Tips to Take Your Facebook Engagement to the Next Level
Facebook is an integral part of any business marketing. But just being on Facebook isn’t enough. Time must be devoted to being active on the site to get more share, likes, and comments. Here are 4 tips to increase your Facebook exposure and engagement: 1. Go Visual and post photos instead of text. Photos get [Read more…]
