Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how [Read more…]
2013 – The Year of Direct Mail
January 17, 2014 By 1 Comment
In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to [Read more…]
Factors That Cause Changes in Organic Search Engine Rankings
December 13, 2013 By Leave a Comment
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online [Read more…]
SEO Advice-Why Does Google Change Their Algorithm?
September 10, 2013 By Leave a Comment
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the [Read more…]
Why Can’t I See My Paid Search Ads?
August 15, 2013 By Leave a Comment
So you’ve finally taken the plunge into paid online advertising to help grow your small business. That’s a step in the right direction. Once your billing, campaigns, ad groups, keywords, bids, rules, ads, etc. are all set up and live, you want to see how they look, so you do a live search. But your [Read more…]
