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“Happy Birthday” Wishes send Personal Targeted Messages

June 18, 2015 By Leave a Comment

This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]

Filed Under: Direct Mail, Email Marketing, Marketing Ideas, Paid Search Advertising, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, WebPresence Marketing Tagged With: , , , , ,

Shop from Pinterest with ‘Buyable Pins’

June 5, 2015 By Leave a Comment

If you’re on Pinterest, you’ve almost certainly found a product on the social network that you’ve wanted to buy. You probably clicked on the pin and then clicked to the site, in the hopes that you’d be taken to an actual product page. Sometimes it works out. And sometimes you land on an old blog [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , , ,

New Facebook ‘Add A Link’ Tool

May 18, 2015 By Leave a Comment

Picture this: You read an article about the Mad Men finale on the train to work. Once at work you decide your friend, Tom, would enjoy the article so you open Facebook to share it with him. Since you no longer have the article open on your screen, you head to Google to search for [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Search Engine Marketing, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , , ,

Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

April 16, 2015 By Leave a Comment

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]

Filed Under: Marketing Ideas, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Web Design, WebPresence Marketing Tagged With: , , , , , ,

What the Trada shut down means for your PPC Advertising

April 1, 2015 By Leave a Comment

Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search [Read more…]

Filed Under: Paid Search Advertising, Search Engine Marketing, Small Business Marketing Blog, Small Business Marketing Tips, WebPresence Marketing Tagged With: , , , , , ,

This Month Only – Get a Mobile-Friendly Website and Save!

March 4, 2015 By Leave a Comment

What is half of your potential website visitors can’t find your website when they search online? Are you missing out on this traffic? This could be a reality very soon, thanks to some upcoming changes Google is making! Starting in April, Google is going to start favoring websites that are friendly for tablets and smartphone. [Read more…]

Filed Under: Marketing Tools, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Tips, Web Design, Website Content Tagged With: , , , , ,

SEO is Dead! The Birth of Mobile Marketing

March 4, 2015 By Leave a Comment

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Web Design, WebPresence Marketing, Website Content Tagged With: , , , , , , , , ,

A Love Note to Social Media

February 13, 2015 By Leave a Comment

Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing Tagged With: , , , , , ,

Personalizing your Social Media to drive Engagement

February 5, 2015 By Leave a Comment

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they [Read more…]

Filed Under: Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute, WebPresence Marketing Tagged With: , , ,

What is Mobile Marketing? And Why does it Matter?

January 29, 2015 By Leave a Comment

If you’ve kept up with the business advice and trends across the web over the past couple years, you’ve probably heard that you need a mobile strategy and mobile marketing to stay relevant and competitive. With all this hype, we’ve talked to many small business owners who are thrown into a panic, frozen with fear [Read more…]

Filed Under: Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Web Design, Website Content Tagged With: , , , , , , , , ,
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