Let’s face it – writing a blog post is not easy. It takes time, research, thought, and effort. Why would you waste those resources creating something that no one will want to read? The same is true for an email blast or e-newsletter. Why would you waste your time writing articles and designing an email [Read more…]
The Low Cost Adwords Strategy No One Talks About
September 23, 2014 By 2 Comments
You are probably familiar with what Adwords is and how it can help generate leads or sales for your business. As Adwords advertising has become more popular the cost of it has gone up, particularly over the last 5 years. However, compared to many other forms of print advertising and other media, Adwords is still [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
How To Set-Up A Google Content Experiment In 5 Steps
September 5, 2014 By Leave a Comment
You may have heard that in online marketing it is important to continually test things for different angles and different ways of presenting information in order to improve conversions and generate more leads from your website. That’s a pretty universal concept in any kind if Direct Response marketing, whether you are talking about Direct Mail, [Read more…]
Four Easy Ways to Boost Online Reviews
August 20, 2014 By Leave a Comment
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]
Negative SEO Attempting to Extort Website Owners
August 15, 2014 By 1 Comment
While the recent attempts by organizations to blackmail/extort webmasters and website owners are not necessarily new, they might be new to many of you. We wanted to take a moment and help you understand what is going on out there in cyberspace, including some ways you can combat these threats. Essentially what is happening this [Read more…]
