As a marketing agency, we develop brands and images for our business clients. From building beautiful websites, creating social media campaigns, or running email marketing programs, to branding campaigns for businesses of all types and sizes – image is inherent in every aspect of marketing. One major thing we try to do with each of [Read more…]
The Critical Difference between “Mobile-Friendly” and “Responsive” Websites
As small business owners, we’ve all seen the trends and heard the stats – so we all know the importance of being found on mobile. More than half of consumer time spent on the internet is on mobile devices — Are you where your customers are looking? Nearly half of consumers say they won’t return [Read more…]
SEO is Dead! The Birth of Mobile Marketing
Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]
9 Questions to Ask Before you hire a Web Designer
Your website is such an important aspect of your marketing – it is the digital storefront of your business, the first impression many of your customers will have about your business, and the cornerstone of your online marketing strategy. So choosing a website designer might be the most important business decision you make. A good [Read more…]
Google Update: New design for Admin Console
Google users may have already began to notice design changes across Google services. This comes from a recent initiative towards “Material Design” principles, making the activities and functions you perform regularly easier to access, while creating a unified and consistent look across Google’s apps. For those of you who use Google for Work, the Admin [Read more…]
Responsive, Visually Appealing E-Commerce Website Transformation
When you sell beautiful, picturesque products online, you NEED a visually striking website that highlights them to potential buyers. That’s what the owner of Vintage Body Care knew when she approached Automated Marketing Group for a website redesign. Based in Casper, WY, this small, family owned and operated business started with an idea that developed [Read more…]
What is Mobile Marketing? And Why does it Matter?
If you’ve kept up with the business advice and trends across the web over the past couple years, you’ve probably heard that you need a mobile strategy and mobile marketing to stay relevant and competitive. With all this hype, we’ve talked to many small business owners who are thrown into a panic, frozen with fear [Read more…]
How Showing Your Human Side Can Create Sustainable Relationships
No matter what they tell you, it’s not about your business. It’s not about your company name. It’s not about the products you sell. It’s not about having a catchy slogan. It’s about YOU! People don’t do business with a company – people like doing business with OTHER PEOPLE. A driver doesn’t call up an [Read more…]