What’s the difference between paid search and search engine optimization? Do I have to pay for SEO? Isn’t AdWords the same thing? We hear questions like these from small business clients all the time. As the Internet continues to grow and evolve, so does online marketing. But SEO and PPC are two different things, with [Read more…]
We Love Dogs – and They Need Our Help
June 11, 2015 By Leave a Comment
At Automated Marketing Group, we love dogs. If you follow our accounts on Facebook and Instagram, you may have even seen snapshots from our Friday “Bring your Dog to Work” days. So when we heard the news from a dog rescue group in our community that five of their puppies are facing a life threatening [Read more…]
Adwords Review Ad Extensions
May 26, 2015 By Leave a Comment
Third party reviews from customers are critical to the success of a small business today, particularly online. Potential customers rely more and more on feedback from previous customers that is left on sites such Yelp.com Google.com, and Facebook.com to evaluate whether or not they want to use a companies product or service. According to a [Read more…]
The 3 People Who Leave Reviews
May 15, 2015 By Leave a Comment
Few people leave reviews. That’s the cold hard truth. But as discussed in the last blog, Why Your Opinion Matters (and Mine Does Too!), reviews carry a lot of weight for small businesses. Most online shoppers look to reviews before making purchase decisions. This is true for service-based businesses too. Prospective customers turn to Google [Read more…]
Why your Opinion Matters (and mine does too!) – The Importance of Customer Reviews
April 29, 2015 By Leave a Comment
Anytime you buy a product online, chances are good you’ll receive a follow up email within a few days with a link to leave a review on their site. You can even spot print-outs or posters in stores, codes at the bottom of receipts, social media requests – so why do so many companies ask [Read more…]
Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21
April 16, 2015 By Leave a Comment
Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]
What the Trada shut down means for your PPC Advertising
April 1, 2015 By Leave a Comment
Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search [Read more…]
