SEO Dos 1. Create up-to-date content-rich pages that provide useful information. You have probably heard this a million times by now because it is true! Content is, and continues to be King. Creation of content that is engaging, informative, and relevant to the keywords you are targeting is the number one element to a successful [Read more…]
The Power of Metadata
February 4, 2014 By Leave a Comment
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what [Read more…]
Using Adwords and SEO Together For an Effective Marketing Strategy
January 28, 2014 By Leave a Comment
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are [Read more…]
Factors That Cause Changes in Organic Search Engine Rankings
December 13, 2013 By Leave a Comment
There are many factors that can affect your page’s search engine ranking. Fortunately, you can control most of them. Although all major search engines keep their algorithms private, there are factors that have remained true over time no matter what changes are made to the algorithms. Certain factors, such as social media presence and online [Read more…]
What You Need to Know about Google’s Hummingbird Update
October 15, 2013 By Leave a Comment
The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasn’t just sprung on us – Google has actually been introducing it over the last few months as an addition to its current search model. What’s changed: When [Read more…]
Understanding Keyword Density
October 8, 2013 By Leave a Comment
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who [Read more…]
Google Analytics: Make Your Website Count (without a counter)
September 24, 2013 By Leave a Comment
Remember the days when websites used numeric counters on their pages to see how many people had been to their site? These counters quietly disappeared from the web and with good reason. They’re not very accurate, can’t track any demographic information and are usually not very well integrated into the layout of the site. Now [Read more…]
SEO Advice-Why Does Google Change Their Algorithm?
September 10, 2013 By Leave a Comment
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the [Read more…]
Keyword Research is the Key
August 5, 2013 By Leave a Comment
We all have heard of that company that offers the quick fix—that big return that is so unbelievable it can’t be true. For example: “I’ll send you a million dollars from my account in Nigeria from your long-lost cousin if you write me a check for 10% today!” It’s easy to get pulled into the [Read more…]
