Few people leave reviews. That’s the cold hard truth. But as discussed in the last blog, Why Your Opinion Matters (and Mine Does Too!), reviews carry a lot of weight for small businesses. Most online shoppers look to reviews before making purchase decisions. This is true for service-based businesses too. Prospective customers turn to Google [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
Four Easy Ways to Boost Online Reviews
August 20, 2014 By Leave a Comment
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]
How do Online Reviews affect Local SEO and Why are they Important?
June 17, 2014 By 1 Comment
We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews? Are gathering reviews for your business a worthwhile investment of time? I say absolutely yes, for a number of reasons. Not the least of which is listening to what your clients [Read more…]
