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Big Changes Coming for Twitter

November 18, 2014 By Leave a Comment

In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , , ,

Beware of these “Buzzwords” in 2015: Duplicate Content

November 7, 2014 By Leave a Comment

There has been, and will continue to be, a lot talk in SEO and webmaster circles about duplicate content. Not just duplicate content within one website, but also having duplicate or multi versions of the same website. This conversation has taken off now and will continue going into 2015. There is also a lot of [Read more…]

Filed Under: Marketing Tools, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Web Design, WebPresence Marketing Tagged With: , , , , , , , ,

Meet Dr. Dean

October 7, 2014 By Leave a Comment

We get requests from people almost daily wanting more information about what makes a good website. I have spoken to owners of auto repair shops, fishing charters, dry cleaners, pediatric clinics… and too many others to count. (If you guessed that we love to support the small business community, you’d be 100% correct!) They want [Read more…]

Filed Under: Marketing Tools, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Web Design, WebPresence Marketing, Website Content Tagged With: , , , , , , ,

How to Respond to Negative Online Reviews

September 16, 2014 By Leave a Comment

Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]

Filed Under: Marketing Tools, Reputation Management, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, WebPresence Marketing Tagged With: , , , , , ,

Marketing Your Business Without Spending A Lot

September 11, 2014 By Leave a Comment

Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. [Read more…]

Filed Under: Email Marketing, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Website Content Tagged With: , , ,

Anatomy of a Great Facebook Post

September 10, 2014 By Leave a Comment

There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , ,

Pinterest Launches New Analytics Tool

August 29, 2014 By Leave a Comment

Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , ,

10 Tips for Using Instagram for Business

August 15, 2014 By Leave a Comment

You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , , ,

The Power of Visual Content

August 12, 2014 By Leave a Comment

A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re [Read more…]

Filed Under: Blogging, Marketing Tools, Small Business Marketing Blog, Social Media Marketing, Website Content Tagged With: , ,

8 Ways to Create Engaging Social Media Content

July 24, 2014 By 3 Comments

Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]

Filed Under: Blogging, Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: , , , , , , ,
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