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Finding compelling content for a Blog can be easier than you think

April 24, 2014 By Leave a Comment

One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are [Read more…]

Filed Under: Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips Tagged With: , , , , , , ,

Build Your Image with Infographics

April 3, 2014 By Leave a Comment

In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a [Read more…]

Filed Under: Blogging, Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Web Design, Website Content

Tips to Take Your Facebook Engagement to the Next Level

March 28, 2014 By Leave a Comment

Facebook is an integral part of any business marketing. But just being on Facebook isn’t enough. Time must be devoted to being active on the site to get more share, likes, and comments. Here are 4 tips to increase your Facebook exposure and engagement: 1. Go Visual and post photos instead of text. Photos get [Read more…]

Filed Under: Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing

Quality Service is More Important than Price

February 25, 2014 By Leave a Comment

I’m sure you’ve seen the ads – take this miracle pill and you’ll lose 20 pounds in two weeks without diet or exercise! And while it’s certainly appealing, anyone who has ever tried a fad diet or pill can tell you they don’t work. A juice cleanse may get you five pounds thinner but chances [Read more…]

Filed Under: Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips

3 Reasons to Use Twitter for Your Business

February 18, 2014 By Leave a Comment

Why you should use twitter to market your business We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool.  Considering there are approximately 230 million active users on [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, WebPresence Marketing Tagged With: , , ,

Show Your Marketing a Little Love

February 11, 2014 By Leave a Comment

With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. I Love Marketing Keep it Simple Focus on what is important, and make that your message. If [Read more…]

Filed Under: Blogging, Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips Tagged With: , , , ,

Using Adwords and SEO Together For an Effective Marketing Strategy

January 28, 2014 By Leave a Comment

Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are [Read more…]

Filed Under: Marketing Ideas, Marketing Tools, Paid Search Advertising, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog Tagged With: , , ,

There’s No Such Thing as a Boring Industry

January 21, 2014 By Leave a Comment

Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how [Read more…]

Filed Under: Marketing Ideas, Small Business Marketing Blog, Small Business Marketing Tips, Website Content Tagged With: , , ,

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 2

November 26, 2013 By Leave a Comment

Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify [Read more…]

Filed Under: Email Marketing, Marketing Ideas, Small Business Marketing Blog Tagged With: , , , ,

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1

November 22, 2013 By Leave a Comment

There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s [Read more…]

Filed Under: Email Marketing, Marketing Ideas, Small Business Marketing Blog Tagged With: , , ,
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