This time of year, brands across the country are walking that fine line between celebrating the holidays and “political correctness.” Over the past few years, more brands have shifted towards generic greetings (“Happy Holidays” or “Seasons Greetings”) over “Merry Christmas.” But why did this happen? And what does it mean for your business? According to [Read more…]
Big Changes Coming for Twitter
In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]
Anatomy of a Great Facebook Post
There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]
Pinterest Launches New Analytics Tool
Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]
Four Easy Ways to Boost Online Reviews
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]
Filed Under: Email Marketing, Marketing Ideas, Reputation Management, Search Engine Marketing, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, WebPresence Marketing Tagged With: Google ranking, online business reviews, Search engine marketing, search engine optmization, small business reviews online
10 Tips for Using Instagram for Business
You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]
8 Ways to Create Engaging Social Media Content
Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]
Importance of Hashtags
#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your [Read more…]
Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: facebook, hashtags, SEO, Social Media, social networking, twitter
New Twitter Profile: Everything You Need to Know
You’ll notice Twitter introduced a major facelift to their profile pages last month. Moving towards a Facebook feel, the new profile places more emphasis on images and top content. With the official switch to new profiles taking place today, here is everything you need to know about the update. Header Image The new header image [Read more…]
SEO Dos and Don’ts
SEO Dos 1. Create up-to-date content-rich pages that provide useful information. You have probably heard this a million times by now because it is true! Content is, and continues to be King. Creation of content that is engaging, informative, and relevant to the keywords you are targeting is the number one element to a successful [Read more…]
