Like most things in life, there is a right way and wrong way to do marketing. Over the next few weeks, our team is going to be sharing our thoughts on some of the most important dos and don’ts of marketing for your small business. In our first segment, we would like to let you [Read more…]
There’s No Such Thing as a Boring Industry
January 21, 2014 By Leave a Comment
Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how [Read more…]
Understanding Keyword Density
October 8, 2013 By Leave a Comment
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who [Read more…]
Responsive Design: Does My Small Business Website Need It?
May 3, 2013 By 1 Comment
The tech and social media website Mashable has declared that 2013 is the “YEAR OF RESPONSIVE DESIGN.” But what IS responsive design? And is it either practical or necessary when looking at features for a small business website? Without spoiling too much of the rest of the article, the answer to that second question is [Read more…]
