Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
Four Easy Ways to Boost Online Reviews
August 20, 2014 By Leave a Comment
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]
What Mobile Internet Traffic Means for Your Small Business
July 28, 2014 By Leave a Comment
Technology is increasing and providing us with newer, better and smarter devices, and with the increase of technology, there is also an increase in the internet traffic generated by our mobile devices. This causes a growing need for businesses to accommodate these mobile users on the web, and what some small businesses may not know [Read more…]
Google Algorithm Updates: What You Need to Know
July 2, 2014 By 4 Comments
Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners [Read more…]
